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Designs and Clients

Coffee Time

I used to work for an advertising agency that had dedicated graphic designers. During my time there, I was able to learn a lot about the design process for websites; from both the designers as well as the back and forth conversations that I would occasionally have with clients.

The most important lesson, was to never get offended if a client doesn’t like your ideas.

We’re different people, with different tastes. And you’ve got to roll with that. But, on the other side of that coin, you have to also be willing to stick to your guns, if you feel strongly about a design choice. This is especially important, if your being asked to do something that will break consistency with the rest of the web site. We all want something we can look back in a few years, and think “I still love this!”

Your designs are not set in stone.

Just because you really love that first version, doesn’t mean the final result is going to match. You may discover that your client’s functionality needs evolved during the development process, and your original version isn’t going to fit all those extra output fields, or photos. Or those exposed filters look awful on smartphones after-all, and you need a new idea. Be Flexible!

Patience! Patience! Patience!

Mutual patience between you and your client will make all the difference. We all work at our own pace; we all have lives and obligations outside of the project. If you maintain steady communication, you’ll reassure your client that you are working on their needs, and it will even encourage them to respond in kind. Set an example!

Steven Avrenli's picture
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